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Living Out East & On The Bay magazine is published by the Business Legend Builders Publications, part of Heuristics Business Help, Inc. Our mailing address is:

Living Out East & On the Bay Magazine
8047 Royal Birkdale Circle
Lakewood Ranch, FL 34202

No "carpetbagger" operation, Living Out East & On the Bay  Magazine is a proudly-independent magazine produced by a talented staff of people who live in this community. We are not owned by any land developer, national publisher, government entity, community or media conglomerate.

We are members of the Manatee Chamber of Commerce, Sarasota Chamber of Commerce, the Lakewood Ranch Business Leaders, The Lakewood Ranch Business Allliance and the Lakewood Ranch Business Club. We also proudly support Meals on Wheels Plus, the Florida Winefest and ArtCenter Manatee.

Our co-publisher, Virginia Orenstein, along with her husband Jeff, also our executive editor, has lived in Lakewood Ranch since January, 1999. Virginia did a stint as editor of Around the Ranch, served as president of the Lakewood Ranch East Communities Charitable Fund (now called Lakewood Ranch Charitable Fund), was one of the founders of the Out East Gala, was a founder of the Lakewood Ranch Civic Action Forum, started the Lakewood Ranch Gourmet Club and has been involved in the out east community from the moment she moved in.

Dr. Jeff Orenstein, co-publisher and Executive Editor, is a retired college professor. He was executive editor of the Gulf Coast Business Review, executive editor of Around the Ranch and was the publisher of Doctors Health Journal. Along with Virginia, he started the Lakewood Ranch Civic Action Forum, the original (and still flourishing) out east networking group, the Lakewood Ranch Business Leaders, is on the board of the Florida State College Foundation and the Public Policy Institute of The University of South Florida Sarasota-Manatee has been active in many local organizations ranging from the Manatee Chamber of Commerce to the Manatee County Planning Commission.

Mary McGavic is our Creative Director. (maryM@livingouteast.com)

Jane Jule is our marketing manager (JaneJ@livingouteast.com)

Sondra Guffey is our  editor. She has had a distinguished career as a TV business analyst, news anchor and magazine publisher and is the president of Sondra Guffey Communications. She lives in Lakewood Ranch. (SondraG@livingouteast.com)

Diana Harrington is our arts editor. She has extensive experience in arts writing and marketing and is a talented pianist. (DianaH@livingouteast.com)
 

Jill Obrochta is our fashion editor and fashion marketing executive. (Jill@jillobrochta.com)

 David Grace, the President of Abacus Web Services, is our web master. He lives in Mill Creek with his wife Fern and daughter Mackenzie. (david@AbacusWebServices.com)

Our regular columnists all have significant connections out east as well. They, too, know what it means to live and/or work out east, along I-75, the main street of the community and the heart of the suncoast. They include Chris Covelli, Mark Dalton,  Steve Grossman, Sondra Guffey, Diana Harrington, Lucy Lapides, Dick Moran, Sean Murphy,Tammy Kovar, George H. Schofield, Ph.D., Carmen Spagnola and Doug Van Dyke.