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Many of the finest companies in the region advertise in
Living Out East & On The Bay year after year. Why? Because it works!

Don't just take our word for it. Watch this video from one of our advertisers.



Al Roach Testimonial

If your business targets the affluent residents and visitors in Lakewood Ranch, the gated country clubs and dynamic out east region, this is the best only
place to be
.
  • Audited and verified circulation
  • Precision mailing to over 20,000 affluent homes
  • An incredible VIP mailing list that others only envy
  • Upscale Demographics-including the desirable baby boomers living out east./
  • Saturation of the prestigious and affluent I-75 Country Club Corridor (nobody else comes close, including the newspapers)
  • Established editorial credibility and respect of readers.
  • Rates that make sense (and beat the competition handily).

Precision-Targeted Home Delivery

Living Out East & On The Bay Magazine's 30,600 circulation (83,000 readers) has not been arrived at haphazardly. It is a precision targeted monthly distribution system based on careful study of the market and consumer preferences in our local market. It is designed to do one thing and do it well: reach the exact residents, visitors and snowbirds you want to target. Each component (direct mail to affluent households, carefully-targeted drops, high-tech multimedia and sponsorships and events) reinforces the others. Together, they target carry your advertising message to those you want to see month after month, season after season.


2010 Media Kit Click the box at left to get your 2010 media kit.

 


 

    THE LIVING OUT EAST DIFFERENCE:
    Precision Circulation of 30,600 per month

20,000 mailed copies to precisely the right affluent households in and out of gated communities out east to reach this highly-desirable demographic. The homes we target are in the area’s finest communities. This ensures that your message hits just the homes with high-income consumers. Some communities like Lakewood Ranch and University Park Country Club are so affluent that we saturate them. As new affluent communities are built, they will automatically be targeted with Living Out East.

    Braden Woods
    Mote Ranch
    Heritage Harbour
    Palm Aire
    Lakewood Ranch
    Panther Ridge
    The Meadows
    River Club
    Mill Creek
    University Park Country Club
    River Wilderness
    Other select and affluent out east Communitie

    10,000 Copies are delivered by courier to high traffic businesses, hotels, professional offices, hospitals and Class A office buildings out east and in downtown Sarasota, Sarasota North of the Trail and downtown and NW Bradenton and the Islands. We allow you to reach visitors and the affluent and reinforce the mailed circulation.

    Hundreds of copies mailed to a VIP list that others only envy. We reach the opinion leaders in government, business and the arts!

    Our circulation numbers are even bigger than this! If you add the thousands of individual visitors to our web site each month and the copies of our digital edition that are mailed around the world by our readers, the numbers are truly staggering. Consider this a free bonus.

    We verify and audit our circulation. Please note that these are actual circulated copies of the magazine, not "readers affected" or "readership" or other inflated terms that some competing publications use to describe their circulation. We will be happy to supply postal receipts and actual printing invoices.

Value

Advertising in Living Out East & On The Bay is a tremendous value because people read it! They tell us they read and often keep each beautiful glossy issue because of the interesting articles, community calendars and great photography. As for rates, they speak for themselves. We have compared our rates per thousand circulation (the only way fair way to measure what you get for your advertising investment) to other area publications and we are far-and-above the market leaders.

Don't just take our word for it. Watch this video from one of our advertisers.

Also, here are the data, based on the best contract rate for a full page color ad, taken from the current rate cards of all publications, including color charges, if any.

2010 Media Kit Click the box at left to get your 2010 media kit.

 

Note: Living Out East & On The Bay rates include free full color in all advertising. There are no hidden extras.


Our Readers Are Engaged and Mobile Consumers

Based on on our latest reader survey, 55% of our readers are female, 97% keep the magazine after they read it and 67% have contacted an advertiser after they read about it in the magazine.

85 % go to Sarasota to shop, 92% eat out there, 81% attend Sarasota cultural events and 67% get their healthcare there.

37% go to Tampa/St. Pete to shop, 33% go there to eat, 63% attend cultural attaractions there and 11% go there for healthcare.

 


 

CPM (Cost Per Thousand), Full Page Color Best-Rate Contract Ads, latest available Rate Cards

    Living Out East Magazine/Living Healthy.......$55
    Sarasota Magazine..............................$144.44
    Herald Tribune Manatee .................................$96.15
    Scene Magazine...............................$103.80
    SRQ Magazine..............................$133
    Around the Ranch Newspaper............................$120




Demographics
Out east is a very affluent area. Based on the latest figures available, the household income is well over $100,000 in major out east communities like Lakewood Ranch, University Park Country Club and Laurel Oak..

The area is undergoing rapid growth due to the influx of people seeking the expanding jobs and lifestyle amenities in the community. Hundreds of million-dollar-plus homes are being built in the area and are attracting buyers from around the nation as well as other parts of Florida. The average home sold in 2004 in Lakewood Ranch sold for $511,000 and is up even more in 2005 and 2006 and is holding steady in 2007. There's no housing bubble here! Young people are flocking here in droves and our school construction is barely keeping up.

Estimates of Living Out East Mail Recipient Household Demographics

Zip Codes* LOE Household Recipient Median Age LOE Recipient Household Median Income
34201 65 $113,368 (University Park Country Club)
34202 53 $115,281 (Lakewood Ranch)
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